| Judgment and decision making BA Mellers, A Schwartz, ADJ Cooke Annual review of psychology 49 (1), 447-477, 1998 | 710 | 1998 |
| Avoiding future regret in purchase-timing decisions ADJ Cooke, T Meyvis, A Schwartz Journal of Consumer Research 27 (4), 447-459, 2001 | 311 | 2001 |
| Marketing the unfamiliar: the role of context and item-specific information in electronic agent recommendations ADJ Cooke, H Sujan, M Sujan, BA Weitz Journal of marketing research 39 (4), 488-497, 2002 | 164 | 2002 |
| Psychology, behavioral economics, and public policy O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ... Marketing letters 16, 443-454, 2005 | 151 | 2005 |
| Trade-offs depend on attribute range. BA Mellers, ADJ Cooke Journal of Experimental Psychology: Human Perception and Performance 20 (5 …, 1994 | 139 | 1994 |
| Different scales for different frames: The role of subjective scales and experience in explaining attribute-framing effects C Janiszewski, T Silk, ADJ Cooke Journal of Consumer Research 30 (3), 311-325, 2003 | 102 | 2003 |
| The role of task and context in preference measurement BA Mellers, ADJ Cooke Psychological Science 7 (2), 76-82, 1996 | 69 | 1996 |
| Stimulus context and the formation of consumer ideals ADJ Cooke, C Janiszewski, M Cunha Jr, SA Nasco, E De Wilde Journal of Consumer Research 31 (1), 112-124, 2004 | 45 | 2004 |
| Multiattribute judgment: Attribute spacing influences single attributes. ADJ Cooke, BA Mellers Journal of Experimental Psychology: Human Perception and Performance 24 (2), 496, 1998 | 42 | 1998 |
| An experimental test of a general class of utility models: Evidence for context dependency R Chechile, A Cooke Journal of Risk and Uncertainty 14, 75-93, 1997 | 37 | 1997 |
| Emerging trends in product bundling: Investigating consumer choice and firm behavior VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ... Customer Needs and Solutions 5, 107-120, 2018 | 34 | 2018 |
| The connected consumer: Connected devices and the evolution of customer intelligence ADJ Cooke, PP Zubcsek Journal of the Association for Consumer Research 2 (2), 164-178, 2017 | 33 | 2017 |
| When absence begets inference in conjoint analysis JW Alba, ADJ Cooke Journal of Marketing Research 41 (4), 382-387, 2004 | 27 | 2004 |
| Attentional contrast during sequential judgments: a source of the number-of-levels effect E De Wilde, ADJ Cooke, C Janiszewski Journal of Marketing Research 45 (4), 437-449, 2008 | 25 | 2008 |
| Learning from mixed feedback: Anticipation of the future reduces appreciation of the present T Meyvis, ADJ Cooke Journal of Consumer Research 34 (2), 200-211, 2007 | 20 | 2007 |
| Attribute range and response range: Limits of compatibility in multiattribute judgment ADJ Cooke, BA Mellers Organizational Behavior and Human Decision Processes 63 (2), 187-194, 1995 | 17 | 1995 |
| Utility invariance despite labile preferences BA Mellers, EU Weber, LD Ordonez, ADJ Cooke Psychology of learning and motivation 32, 221-246, 1995 | 13 | 1995 |
