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Juanjuan Zhang
Juanjuan Zhang
John D. C. Little Professor of Marketing, MIT
Verified email at mit.edu - Homepage
Title
Cited by
Cited by
Year
Rational Herding in Microloan Markets
J Zhang, P Liu
Management Science 58 (5), 892-912, 2012
12232012
Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter
TH Ho, J Zhang
Management Science 54 (4), 686-700, 2008
4942008
How does popularity information affect choices? A field experiment
C Tucker, J Zhang
Management Science 57 (5), 828-842, 2011
4782011
The sound of silence: Observational learning in the US kidney market
J Zhang
Marketing Science 29 (2), 315-335, 2010
3512010
The Perils of Behavior-Based Personalization
J Zhang
Marketing Science 30 (1), 170-186, 2011
2182011
Tweeting as a marketing tool: A field experiment in the TV industry
S Gong, J Zhang, P Zhao, X Jiang
Journal of Marketing Research 54 (6), 833-850, 2017
2072017
Growing two-sided networks by advertising the user base: A field experiment
C Tucker, J Zhang
Marketing Science 29 (5), 805-814, 2010
1962010
Consumer deliberation and product line design
L Guo, J Zhang
Marketing Science 31 (6), 995-1007, 2012
1612012
(De)marketing to Manage Consumer Quality Inferences
J Miklós-Thal, J Zhang
Journal of Marketing Research 50 (1), 55-69, 2013
922013
Engagement that Sells: Influencer Video Advertising on TikTok
J Yang, J Zhang, Y Zhang
Marketing Science, forthcoming, 2024
84*2024
Days on market and home sales
C Tucker, J Zhang, T Zhu
RAND Journal of Economics 44 (2), 337-360, 2013
722013
Why Are Bad Products So Hard to Kill?
D Simester, J Zhang
Management Science 56 (7), 1161-1179, 2010
682010
Learning from Experience, Simply
S Lin, J Zhang, JR Hauser
Marketing Science 34 (1), 1-19, 2015
612015
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
D Simester, J Zhang
Marketing Science 33 (6), 796-808, 2014
492014
Long tail or steep tail? A field investigation into how online popularity information affects the distribution of customer choices
C Tucker, J Zhang
422007
Preference learning and demand forecast
X Cao, J Zhang
Marketing Science 40 (1), 62-79, 2021
40*2021
Deadlines in product development
J Zhang
Management Science 62 (11), 3310-3326, 2016
402016
The wisdom of crowdfunding
J Zhang
Communities and Banking, 30-31, 2013
192013
Policy and inference: The case of product labeling
J Zhang
Working paper, Massachusetts Institute of Technology, Cambridge, 2014
162014
Beyond Zero: Sales Prospecting with a Recommender System for Missing-By-Choice Data
S Hu, J Zhang, Y Zhu
MIT Sloan Research Paper, 2022
9*2022
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