| Virtual reality presence as a preamble of tourism experience: the role of mental imagery V Bogicevic, S Seo, J Kandampully, SQ Liu, NA Rudd Tourism Management 74, 55-64, 2019 | 543 | 2019 |
| Platforms in the peer-to-peer sharing economy J Wirtz, K So, M Mody, SQ Liu, H Chun Journal of Service Management 30 (4), 452-483, 2019 | 518 | 2019 |
| Airbnb: online targeted advertising, sense of power, and consumer decisions SQ Liu, AS Mattila International Journal of Hospitality Management 60, 33-42, 2017 | 408 | 2017 |
| “How may I help you?” Says a robot: examining language styles in the service encounter S Choi, SQ Liu, AS Mattila International Journal of Hospitality Management 82, 32-38, 2019 | 175 | 2019 |
| Circular versus angular servicescape: “shaping” customer response to a fast service encounter pace SQ Liu, V Bogicevic, AS Mattila Journal of Business Research 89, 47-56, 2018 | 120 | 2018 |
| “Donate to combat COVID-19!” How typeface affects the effectiveness of CSR marketing H Huang, SQ Liu International Journal of Contemporary Hospitality Management 32 (10), 3315-3333, 2020 | 110 | 2020 |
| Consumer responses to scarcity appeals in online booking H Huang, SQ Liu, J Kandampully, M Bujisic Annals of Tourism Research 80, 102800, 2020 | 93 | 2020 |
| Ethnic dining: need to belong, need to be unique, and menu offering SQ Liu, AS Mattila International Journal of Hospitality Management 49, 1-7, 2015 | 93 | 2015 |
| Love is in the menu: leveraging healthy restaurant brands with handwritten typeface SQ Liu, S Choi, AS Mattila Journal of Business Research 98, 289-298, 2019 | 88 | 2019 |
| Apple Pay: coolness and embarrassment in the service encounter SQ Liu, AS Mattila International Journal of Hospitality Management 78, 268-275, 2019 | 87 | 2019 |
| Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes V Bogicevic, SQ Liu, S Seo, J Kandampully, NA Rudd International Journal of Hospitality Management 93, 102806, 2021 | 86 | 2021 |
| “I want to help” versus “I am just mad”: how affective commitment influences customer feedback decisions SQ Liu, AS Mattila Cornell Hospitality Quarterly 56 (2), 213-222, 2015 | 84 | 2015 |
| Does expressing subjectivity in online reviews enhance persuasion? SQ Liu, M Ozanne, AS Mattila Journal of Consumer Marketing 35 (4), 403-413, 2018 | 72 | 2018 |
| How color affects the effectiveness of taste- vs. health-focused advertising messages B Wang, SQ Liu, J Kandampully, M Bujisic Journal of Advertising 49 (5), 557-574, 2020 | 65 | 2020 |
| Bragging and humblebragging in online reviews F Chen, SQ Liu, AS Mattila Annals of Tourism Research 80, 102849, 2020 | 61 | 2020 |
| The influence of a “green” loyalty program on service encounter satisfaction SQ Liu, AS Mattila Journal of Services Marketing 30 (6), 576-585, 2016 | 61 | 2016 |
| Opportunities and challenges of using biometrics for business: developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, S Robinson, PK Kanna Journal of Business Research 136, 52-62, 2021 | 57 | 2021 |
| Two-directional convergence of platform and pipeline business models M Mody, J Wirtz, K So, H Chun, SQ Liu Journal of Service Management 31 (4), 693-721, 2020 | 50 | 2020 |
| Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews M Ozanne, SQ Liu, AS Mattila Journal of Consumer Marketing 36 (6), 728-739, 2019 | 46 | 2019 |
| Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots? H Huang, SQ Liu International Journal of Hospitality Management 107, 103310, 2022 | 43 | 2022 |
