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Stephanie Q. Liu
Stephanie Q. Liu
Associate Professor, The Ohio State University
Verified email at osu.edu - Homepage
Title
Cited by
Cited by
Year
Virtual reality presence as a preamble of tourism experience: the role of mental imagery
V Bogicevic, S Seo, J Kandampully, SQ Liu, NA Rudd
Tourism Management 74, 55-64, 2019
5432019
Platforms in the peer-to-peer sharing economy
J Wirtz, K So, M Mody, SQ Liu, H Chun
Journal of Service Management 30 (4), 452-483, 2019
5182019
Airbnb: online targeted advertising, sense of power, and consumer decisions
SQ Liu, AS Mattila
International Journal of Hospitality Management 60, 33-42, 2017
4082017
“How may I help you?” Says a robot: examining language styles in the service encounter
S Choi, SQ Liu, AS Mattila
International Journal of Hospitality Management 82, 32-38, 2019
1752019
Circular versus angular servicescape: “shaping” customer response to a fast service encounter pace
SQ Liu, V Bogicevic, AS Mattila
Journal of Business Research 89, 47-56, 2018
1202018
“Donate to combat COVID-19!” How typeface affects the effectiveness of CSR marketing
H Huang, SQ Liu
International Journal of Contemporary Hospitality Management 32 (10), 3315-3333, 2020
1102020
Consumer responses to scarcity appeals in online booking
H Huang, SQ Liu, J Kandampully, M Bujisic
Annals of Tourism Research 80, 102800, 2020
932020
Ethnic dining: need to belong, need to be unique, and menu offering
SQ Liu, AS Mattila
International Journal of Hospitality Management 49, 1-7, 2015
932015
Love is in the menu: leveraging healthy restaurant brands with handwritten typeface
SQ Liu, S Choi, AS Mattila
Journal of Business Research 98, 289-298, 2019
882019
Apple Pay: coolness and embarrassment in the service encounter
SQ Liu, AS Mattila
International Journal of Hospitality Management 78, 268-275, 2019
872019
Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes
V Bogicevic, SQ Liu, S Seo, J Kandampully, NA Rudd
International Journal of Hospitality Management 93, 102806, 2021
862021
“I want to help” versus “I am just mad”: how affective commitment influences customer feedback decisions
SQ Liu, AS Mattila
Cornell Hospitality Quarterly 56 (2), 213-222, 2015
842015
Does expressing subjectivity in online reviews enhance persuasion?
SQ Liu, M Ozanne, AS Mattila
Journal of Consumer Marketing 35 (4), 403-413, 2018
722018
How color affects the effectiveness of taste- vs. health-focused advertising messages
B Wang, SQ Liu, J Kandampully, M Bujisic
Journal of Advertising 49 (5), 557-574, 2020
652020
Bragging and humblebragging in online reviews
F Chen, SQ Liu, AS Mattila
Annals of Tourism Research 80, 102849, 2020
612020
The influence of a “green” loyalty program on service encounter satisfaction
SQ Liu, AS Mattila
Journal of Services Marketing 30 (6), 576-585, 2016
612016
Opportunities and challenges of using biometrics for business: developing a research agenda
A De Keyser, Y Bart, X Gu, SQ Liu, S Robinson, PK Kanna
Journal of Business Research 136, 52-62, 2021
572021
Two-directional convergence of platform and pipeline business models
M Mody, J Wirtz, K So, H Chun, SQ Liu
Journal of Service Management 31 (4), 693-721, 2020
502020
Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews
M Ozanne, SQ Liu, AS Mattila
Journal of Consumer Marketing 36 (6), 728-739, 2019
462019
Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots?
H Huang, SQ Liu
International Journal of Hospitality Management 107, 103310, 2022
432022
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