| The effect of multitasking on time perception, enjoyment, and ad evaluation S Chinchanachokchai, BRL Duff, S Sar Computers in Human Behavior 45, 185-191, 2015 | 108 | 2015 |
| The influence of logo design on country image and willingness to visit: A study of country logos for tourism S Lee, L Rodriguez, S Sar Public Relations Review 38 (4), 584-591, 2012 | 101 | 2012 |
| Seeing the big picture: Multitasking and perceptual processing influences on ad recognition BRL Duff, S Sar Journal of Advertising 44 (3), 173-184, 2015 | 73 | 2015 |
| Harlow Gale and the origins of the psychology of advertising J Eighmey, S Sar Journal of Advertising 36 (4), 147-158, 2007 | 57 | 2007 |
| What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents X Nan, G Anghelcev, JR Myers, S Sar, R Faber Journalism & Mass Communication Quarterly 83 (3), 615-631, 2006 | 46 | 2006 |
| In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle G Anghelcev, S Sar Journal of Social Marketing 4 (1), 38-57, 2014 | 44 | 2014 |
| Binge-watching serial video content: exploring the subjective phenomenology of the binge-watching experience G Anghelcev, S Sar, JD Martin, JL Moultrie Mass Communication and Society 24 (1), 130-154, 2021 | 43 | 2021 |
| The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude J Myers, S Sar Journal of Marketing Communications 21 (4), 284-299, 2015 | 41 | 2015 |
| A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication G Anghelcev, MY Chung, S Sar, BRL Duff Journal of Social Marketing 5 (1), 56-82, 2015 | 41 | 2015 |
| Gestalt principles in destination logos and their influence on people's recognition and intention to visit a country L Rodriguez, RL Asoro, S Lee, S Sar Online Journal of Communication and Media Technologies 3 (1), 91, 2013 | 36 | 2013 |
| The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type G Anghelcev, S Sar Journalism & mass communication quarterly 88 (3), 481-501, 2011 | 35 | 2011 |
| Culture and its influence on advertising: Misguided framework, inadequate comparative design and dubious knowledge claim TK Chang, J Huh, K McKinney, S Sar, W Wei, A Schneeweis International Communication Gazette 71 (8), 671-692, 2009 | 35 | 2009 |
| Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: A global versus local processing explanation S Sar, G Anghelcev International Journal of Advertising 34 (3), 421-446, 2015 | 34 | 2015 |
| Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring JR Myers, S Sar Journal of Marketing Communications 19 (3), 168-181, 2013 | 32 | 2013 |
| If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations S Sar, BRL Duff, G Anghelcev Psychology & Marketing 28 (6), 561-583, 2011 | 30 | 2011 |
| Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing S Sar, G Anghelcev Journal of Social Marketing 3 (1), 78-101, 2013 | 26 | 2013 |
| The moderating role of mood and personal relevance on persuasive effects of gain-and loss-framed health messages JG Wirtz, S Sar, S Ghuge Health marketing quarterly 32 (2), 180-196, 2015 | 24 | 2015 |
| The effects of mood and advertising context on ad memory and evaluations: The case of a competitive and a non-competitive ad context S Sar, X Nan, JR Myers Journal of Current Issues & Research in Advertising 32 (2), 1-9, 2010 | 22 | 2010 |
| Intrusive or relevant? Exploring how consumers avoid native facebook ads through decomposed persuasion knowledge CD Ham, S Ryu, J Lee, UC Chung, E Buteau, S Sar Journal of Current Issues & Research in Advertising 43 (1), 68-89, 2022 | 20 | 2022 |
| Marketing processed organic foods: the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness G Anghelcev, S McGroarty, S Sar, JL Moultrie, Y Huang Journal of Food Products Marketing 26 (6), 401-424, 2020 | 20 | 2020 |
