| Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust ZF Chen, Y Cheng Journal of Product & Brand Management 29 (2), 188-198, 2020 | 196 | 2020 |
| Social presence and digital dialogic communication: Engagement lessons from top social CEOs LR Men, WHS Tsai, ZF Chen, YG Ji Journal of Public Relations Research 30 (3), 83-99, 2018 | 162 | 2018 |
| Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data YG Ji, ZF Chen, W Tao, ZC Li Public relations review 45 (1), 88-103, 2019 | 122 | 2019 |
| “Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook? C Hong, ZF Chen, C Li Computers in Human Behavior 68, 292-299, 2017 | 93 | 2017 |
| The influence of presumed fake news influence: examining public support for corporate corrective response, media literacy interventions, and governmental regulation Y Cheng, ZF Chen Mass Communication and Society 23 (5), 705-729, 2020 | 90 | 2020 |
| Strategic use of social media for stakeholder engagement in startup companies in China ZF Chen, YG Ji, LR Men International Journal of Strategic Communication 11 (3), 244-267, 2017 | 88 | 2017 |
| How different CSR dimensions impact organization-employee relationships: The moderating role of CSR-culture fit ZF Chen, C Hong, A Occa Corporate Communications: An International Journal 24 (1), 63-78, 2018 | 56 | 2018 |
| Walking the talk: An exploratory examination of executive leadership communication at startups in China LR Men, ZF Chen, YG Ji Journal of Public Relations Research 30 (1-2), 35-56, 2018 | 47 | 2018 |
| Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics LR Men, YG Ji, ZF Chen Journal of Public Relations Research 29 (2-3), 90-113, 2017 | 43 | 2017 |
| The joint effect of association-based corporate posting strategy and eWOM comment valence on social media ZF Chen, C Hong, C Li Internet research 27 (5), 1039-1057, 2017 | 40 | 2017 |
| Encountering misinformation online: Antecedents of trust and distrust and their impact on the intensity of Facebook use Y Cheng, ZF Chen Online Information Review 45 (2), 372-388, 2021 | 39 | 2021 |
| Cultivating Relationships with Startup Employees: The Role of Entrepreneurs’ Leadership Communication LR Men, ZF Chen, YG Ji Management Communication Quarterly 35 (4), 518-545, 2021 | 32 | 2021 |
| The association spillover mechanism of CSR crises: evidence from the Uber case ZF Chen, W Tao Journal of Public Relations Research 32 (5-6), 178-197, 2020 | 29 | 2020 |
| Public responses to nonprofit social media messages: The roles of message features and cause involvement W Tao, ZC Li, ZF Chen, YG Ji Public Relations Review 47 (2), 102038, 2021 | 23 | 2021 |
| Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication ZF Chen, YG Ji, LR Men New Media & Society 25 (12), 3613-3640, 2023 | 22 | 2023 |
| Strategic Communication for Startups and Entrepreneurs in China LR Men, YG Ji, ZF Chen Routledge, 2019 | 16 | 2019 |
| Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation ZF Chen, W Tao International Journal of Strategic Communication 14 (2), 122-138, 2020 | 13 | 2020 |
| Engaging your feelings: Emotion contagion and public engagement on nonprofit organizations’ Facebook sites ZC Li, YG Ji, W Tao, ZF Chen Nonprofit and Voluntary Sector Quarterly 51 (6), 1281-1303, 2022 | 11 | 2022 |
| Effects of Uniqueness, News Valence, and Liking on Personalization of Company News C Li, C Hong, ZF Chen Journalism & Mass Communication Quarterly 97 (4), 890-912, 2020 | 8 | 2020 |
| What’s ROI got to do with it Y Ji, Z Chen, C Li, DW Stacks New media and public relations (3rd ed.). New York, NY: Peter Lang, 2017 | 7 | 2017 |
