| Data richness trade-offs between face-to-face, online audiovisual, and online text-only focus groups KM Abrams, Z Wang, YJ Song, S Galindo-Gonzalez Social Science computer review 33 (1), 80-96, 2015 | 192 | 2015 |
| Naturally confused: Consumers’ perceptions of all-natural and organic pork products KM Abrams, CA Meyers, TA Irani Agriculture and Human Values 27, 365-374, 2010 | 160 | 2010 |
| Ignorance is bliss. How parents of preschool children make sense of front-of-package visuals and claims on food KM Abrams, C Evans, BRL Duff Appetite 87, 20-29, 2015 | 134 | 2015 |
| Online Focus Groups K Abrams, T Gaiser The SAGE Handbook of Online Research Methods 2, 435-450, 2016 | 129 | 2016 |
| Encouraging safe wildlife viewing in national parks: Effects of a communication campaign on visitors’ behavior KM Abrams, K Leong, S Melena, T Teel Environmental Communication 14 (2), 255-270, 2020 | 69 | 2020 |
| Feeding the debate: A qualitative framing analysis of organic food news media coverage C Meyers, K Abrams Journal of applied communications 94 (3), 3, 2010 | 50 | 2010 |
| Branding the land grant university: Stakeholders' awareness and perceptions of the tripartite mission K Abrams, C Meyers, T Irani, L Baker The Journal of Extension 48 (6), 9, 2010 | 36 | 2010 |
| Inquiry-Based Instruction: How Is It Utilized, Accepted, and Assessed in Schools with National Agriscience Teacher Ambassadors?. AC Thoron, BE Myers, K Abrams Journal of Agricultural Education 52 (1), 96-106, 2011 | 30 | 2011 |
| From opposite corners: Comparing persuasive message factors and frames in opposing organizations' websites K Abrams, C Meyers Journal of Applied Communications 96 (1), 6, 2012 | 29 | 2012 |
| Are Alternative Farmers Yielding Success with Online Marketing and Communication Tools for Their Social Capital and Business Viability? KM Abrams, A Sackmann Journal of Applied Communications 98 (3), 48, 2014 | 28 | 2014 |
| Using Prezi in the classroom Q Settle, KM Abrams, LM Baker NACTA Journal 55 (4), 105, 2011 | 26 | 2011 |
| Agriculturists personal and business use of online communication tools K Shaw, C Meyers, E Irlbeck, D Doerfert, K Abrams, C Morgan Journal of applied communications 99 (2), 3, 2015 | 25 | 2015 |
| Communicating strategically with generation me: Aligning students' career needs with communication about academic programs and available careers LM Baker, T Irani, K Abrams NACTA Journal 55 (2), 32-39, 2011 | 24 | 2011 |
| A little birdie told me about agriculture: Best practices and future uses of Twitter in agricultural communications K Allen, K Abrams, C Meyers, A Shultz Journal of Applied Communications 94 (3), 6-21, 2010 | 24 | 2010 |
| Seeking and engaging: Case study integration to enhance critical thinking about agricultural issues JL Akins, AJ Lamm, R Telg, K Abrams, C Meyers, B Raulerson Journal of Agricultural Education 60 (3), 97-108, 2019 | 20 | 2019 |
| Conversations with gatekeepers: An exploratory study of agricultural publication editors' decisions to publish risk coverage KM Abrams, CA Meyers Journal of Applied Communications 94 (1), 2, 2010 | 18 | 2010 |
| Communicating sensitive scientific issues: the interplay between values, attitudes, and euphemisms in communicating livestock slaughter KM Abrams, T Zimbres, C Carr Science Communication 37 (4), 485-505, 2015 | 16 | 2015 |
| Matching local food messages to consumer motivators: An experiment comparing the effects of differently framed messages KM Abrams, C Soukup Journal of Applied Communications 101 (4), 3, 2017 | 14 | 2017 |
| Loss aversion and regulatory focus effects in the absence of numbers: Qualitatively framing equivalent messages on food labels KM Abrams Journal of Applied Communications 99 (3), 3, 2015 | 13 | 2015 |
| Managing media relations: Determining the reputation of land grant institutions from the perspective of media professionals LM Baker, K Abrams, T Irani, C Meyers Journal of Applied Communications 95 (2), 6, 2011 | 13 | 2011 |
