Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research CM Segijn, S Xiong, BRL Duff Communication Methods and Measures 13 (2), 83-101, 2019 | 29 | 2019 |
Interest-driven outdoor advertising display location selection using mobile phone data M Huang, Z Fang, S Xiong, T Zhang IEEE access 7, 30878-30889, 2019 | 24 | 2019 |
" I THINK I JUST SAW ANOTHER VERSION OF IT": AN INVESTIGATION OF CONGRUITY EFFECTS BETWEEN PRODUCT PLACEMENT AND WEBPAGE AD AS WELL AS EXPOSURE TIMING ON PRODUCT RECOGNITION S Xiong, BRL Duff, J Yao American Academy of Advertising. Conference. Proceedings (Online), 182, 2015 | 3 | 2015 |
A Field Evaluation: The Effects of Rear-Camera-On Mode for Texting While Walking X Kong, S Xiong, S Xiong, Z Zhu, G Long Advances in The Human Side of Service Engineering: Proceedings of the AHFE …, 2017 | 2 | 2017 |
The media feature analysis of microblog topics X Chen, L Li, S Xiong Database Systems for Advanced Applications: 18th International Conference …, 2013 | 2 | 2013 |
Managing attention and productivity in distracting mediated workspaces: a research path for multitasking in mediated environments S Xiong, B Duff Microsoft Research New Future of Work Symposium, https://www.microsoft.com …, 2020 | | 2020 |
" I Think I Just Saw Another Version of It": an Investigation of Product Placement-Ad Congruity and Exposure Timing on Product Recognition and Attitude S Xiong University of Illinois at Urbana-Champaign, 2015 | | 2015 |
Having Fun With Candy Crush: Second-Screen Media Multitasking Offers Gratifications and (Possible) Benefits For Advertising X Lu, Y Ren, S Xiong, J Yao, A Zheng, M Nelson ACR North American Advances, 2014 | | 2014 |