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Shili Xiong
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Cited by
Year
Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research
CM Segijn, S Xiong, BRL Duff
Communication Methods and Measures 13 (2), 83-101, 2019
292019
Interest-driven outdoor advertising display location selection using mobile phone data
M Huang, Z Fang, S Xiong, T Zhang
IEEE access 7, 30878-30889, 2019
242019
" I THINK I JUST SAW ANOTHER VERSION OF IT": AN INVESTIGATION OF CONGRUITY EFFECTS BETWEEN PRODUCT PLACEMENT AND WEBPAGE AD AS WELL AS EXPOSURE TIMING ON PRODUCT RECOGNITION
S Xiong, BRL Duff, J Yao
American Academy of Advertising. Conference. Proceedings (Online), 182, 2015
32015
A Field Evaluation: The Effects of Rear-Camera-On Mode for Texting While Walking
X Kong, S Xiong, S Xiong, Z Zhu, G Long
Advances in The Human Side of Service Engineering: Proceedings of the AHFE …, 2017
22017
The media feature analysis of microblog topics
X Chen, L Li, S Xiong
Database Systems for Advanced Applications: 18th International Conference …, 2013
22013
Managing attention and productivity in distracting mediated workspaces: a research path for multitasking in mediated environments
S Xiong, B Duff
Microsoft Research New Future of Work Symposium, https://www.microsoft.com …, 2020
2020
" I Think I Just Saw Another Version of It": an Investigation of Product Placement-Ad Congruity and Exposure Timing on Product Recognition and Attitude
S Xiong
University of Illinois at Urbana-Champaign, 2015
2015
Having Fun With Candy Crush: Second-Screen Media Multitasking Offers Gratifications and (Possible) Benefits For Advertising
X Lu, Y Ren, S Xiong, J Yao, A Zheng, M Nelson
ACR North American Advances, 2014
2014
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