| Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products MT Liu, R Chu, IKA Wong, MA Zúñiga, Y Meng, C Pang Asia Pacific Journal of Marketing and Logistics 24, 561-582, 2012 | 108 | 2012 |
| How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination L Song, Y Meng, H Chang, W Li, K Tan Journal of Business Research 130, 1-13, 2021 | 28 | 2021 |
| Color me moral: White and black product colors influence prosocial behaviors EY Chan, Y Meng Psychology & Marketing 38 (1), 212-224, 2021 | 18 | 2021 |
| How latecomers catch up to build an energy-saving industry: The case of the Chinese electric vehicle industry 1995–2018 J Xiong, S Zhao, Y Meng, L Xu, SY Kim Energy Policy 161, 112725, 2022 | 14 | 2022 |
| Traffic light signals and healthy food choice: Investigating gender differences Y Meng, EY Chan Psychology & Marketing 39 (2), 360-369, 2022 | 13 | 2022 |
| Interactions between instrumental timbre and consumers’ regulatory focus T Sunaga, Y Meng, X Zhuang Journal of Business Research 121, 1-12, 2020 | 9 | 2020 |
| How collaborating with NGOs makes green innovations more desirable F Schweitzer, Y Meng Business & Society 62 (2), 363-400, 2023 | 4 | 2023 |
| Non-profits and the environment in China: struggling to expand their franchise Y Xie, Y Meng, J Xiong, L Xu, J Yan Journal of Business Strategy 42 (4), 257-267, 2021 | 4 | 2021 |
| 日本企業の戦略と行動 「環境」 と 「高齢化」 の産業化 伊丹敬之 NTT 出版 ISBN:978-4757121201, 2003 | 4 | 2003 |
| Failed synergy from brand alliance: what Volvo learned in China? X Guo, Y Meng, J Xiong Journal of Business Strategy 43 (4), 257-266, 2022 | 3 | 2022 |
| The impact of consumer animosity on country-of-origin effect: Evidence from the political event of Chinese opposing japans UN bid J Meng, Y Meng, MT Liu Journal of Euromarketing 21 (4), 219-227, 2012 | 3 | 2012 |
| Mental conversion: a customer service strategy impacting shopping experiences Y Meng, SJ Gould, L Song, H Chang, S Vaziri Journal of Services Marketing 37 (4), 464-477, 2023 | 2 | 2023 |
| They’re vs They Are: Contractions influence product choice and judgments EY Chan, Y Meng Journal of Business Research 156, 113463, 2023 | 2 | 2023 |
| From Language to Behavior: Verbs Lead to Consumer Action Y Meng, D Luna, S Czellar ACR North American Advances, 2016 | 2 | 2016 |
| The Dynamics of Transparency: Optimizing Digital Information Sharing in Brand Marketing B Tamer, Y Meng Proceedings of the Eleventh International Conference on Engaged Management …, 2021 | | 2021 |
| H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken Or Increase Social Risk to Determine Conspicuous Consumption J Lewis Grimes, Y Meng ACR North American Advances, 2018 | | 2018 |
| 4-D: Decomposing Cultural Effects in the Valuation of Time: Orientation, End and Progress Y Meng, A Valenzuela ACR North American Advances, 2017 | | 2017 |
| Does Exposure to Counterfeits Influence Quality Perceptions and Satisfaction of Carried Luxury Brands? a Cross-Cultural Comparison L Song, Y Meng, R Suri ACR North American Advances, 2014 | | 2014 |
| Lost and Found: the Conversion of Gains and Losses on Consumers’ Decision Making Y Meng, SJ Gould ACR North American Advances, 2013 | | 2013 |
| Luck and the Endowment Effect: a Context of Application of the “Possession-Self Link Y Meng, A Valenzuela ACR North American Advances, 2013 | | 2013 |
Eugene Y. ChanTed Rogers School of Management, Toronto Metropolitan UniversityVerified email at torontomu.ca
