| The role of big data and predictive analytics in retailing ET Bradlow, M Gangwar, P Kopalle, S Voleti Journal of retailing 93 (1), 79-95, 2017 | 504 | 2017 |
| When celebrities count: Power distance beliefs and celebrity endorsements KP Winterich, M Gangwar, R Grewal Journal of Marketing 82 (3), 70-86, 2018 | 152 | 2018 |
| Safety incentives PM Goodrum, M Gangwar Professional Safety 49 (7), 24-34, 2004 | 50 | 2004 |
| The effect of time on safety incentive programs in the US construction industry M Gangwar, PM Goodrum Construction Management and Economics 23 (8), 851-859, 2005 | 49 | 2005 |
| Polygamous store loyalties: an empirical investigation Q Zhang, M Gangwar, PB Seetharaman Journal of Retailing 93 (4), 477-492, 2017 | 37* | 2017 |
| Consumer stockpiling and competitive promotional strategies M Gangwar, N Kumar, RC Rao Marketing Science 33 (1), 94-113, 2014 | 36 | 2014 |
| Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ... International Journal of Research in Marketing 39 (2), 522-540, 2022 | 33 | 2022 |
| The relationship between changes in equipment technology and wages in the US construction industry PM Goodrum, M Gangwar Construction Management and Economics 22 (3), 291-301, 2004 | 30 | 2004 |
| Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research A Timoumi, M Gangwar, MK Mantrala Journal of Retailing, 2022 | 27 | 2022 |
| As A Service (XaaS) Pricing: On the Optimality of Three-Part Tariff Plan - When Does Free Allowance Matter? HK Bhargava, M Gangwar Operations Research 66 (6), 1517-1532, 2018 | 13* | 2018 |
| Why the dynamics of competition matter for category profitability S Voleti, M Gangwar, PK Kopalle Journal of Marketing 81 (1), 1-16, 2017 | 13 | 2017 |
| " Pay as you go" or" all you can eat"? Pricing methods for computing and information services HK Bhargava, M Gangwar 2016 49th Hawaii International Conference on System Sciences (HICSS), 5239-5248, 2016 | 13 | 2016 |
| The effectiveness of safety incentives in construction P Goodrum, M Gangwar ASSE Journal of Professional Safety, 24-34, 2004 | 7 | 2004 |
| Pricing under dynamic competition when loyal consumers stockpile M Gangwar, N Kumar, RC Rao Marketing Science 40 (3), 569-588, 2021 | 6 | 2021 |
| Mobile Telephony: Market Features and Pricing Structures HK Bhargava, M Gangwar | 3* | 2013 |
| Optimal pricing strategies under consumer stockpiling and store loyalty M Gangwar University of Texas at Dallas, 2009 | 3 | 2009 |
| Pricing strategies M Gangwar, VR Rao The Routledge Companion to Strategic Marketing, 309-324, 2020 | 2 | 2020 |
| Examination of the Effectiveness and Long-Term Impact of Safety Incentive Programs in Construction PM Goodrum, M Gangwar ASSE Professional Development Conference and Exposition, 2004 | 1 | 2004 |
| A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry P Goodrum, M Gangwar NIST SPECIAL PUBLICATION SP, 281-286, 2003 | 1 | 2003 |
| Pricing on‐demand services: Alternative ways of combining usage and access fees M Gangwar, HK Bhargava Production and Operations Management 32 (1), 11-27, 2023 | | 2023 |
Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityVerified email at psu.edu
