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Ashish Sood
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Technological evolution and radical innovation
A Sood, GJ Tellis
Journal of marketing 69 (3), 152-168, 2005
7682005
Do innovations really pay off? Total stock market returns to innovation
A Sood, GJ Tellis
Marketing Science 28 (3), 442-456, 2009
4042009
Demystifying disruption: A new model for understanding and predicting disruptive technologies
A Sood, GJ Tellis
Marketing Science 30 (2), 339-354, 2011
2632011
Functional regression: A new model for predicting market penetration of new products
A Sood, GM James, GJ Tellis
Marketing Science 28 (1), 36-51, 2009
1692009
Predicting the path of technological innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
A Sood, GM James, GJ Tellis, J Zhu
Marketing Science 31 (6), 964-979, 2012
1072012
Do disruptive visions pay off? The impact of disruptive entrepreneurial visions on venture funding
T Van Balen, M Tarakci, A Sood
Journal of Management Studies 56 (2), 303-342, 2019
712019
Analyzing client profitability across diffusion segments for a continuous innovation
A Sood, V Kumar
Journal of Marketing Research 54 (6), 932-951, 2017
412017
Performing hypothesis tests on the shape of functional data
GM James, A Sood
Computational statistics & data analysis 50 (7), 1774-1792, 2006
302006
Why did US governors delay lockdowns against COVID-19? Disease science vs learning, cascades, and political polarization
GJ Tellis, N Sood, A Sood
Disease Science vs Learning, Cascades, and Political Polarization (April 13 …, 2020
252020
The commercial contribution of clinical studies for pharmaceutical drugs
A Sood, E Kappe, S Stremersch
International Journal of Research in Marketing 31 (1), 65-77, 2014
212014
Innovation does pay off–if you measure correctly
A Sood, GJ Tellis
Research-Technology Management 52 (4), 13-15, 2009
202009
How long should social distancing last? Predicting time to moderation, control, and containment of COVID-19
GJ Tellis, A Sood, N Sood
Predicting Time to Moderation, Control, and Containment of COVID-19 (March …, 2020
192020
Technology S‐Curve
A Sood
Wiley International Encyclopedia of Marketing, 2010
182010
Prevention-versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19: a multinational diffusion study using functional data analysis
V Kumar, A Sood, S Gupta, N Sood
Journal of International Marketing 29 (1), 1-22, 2021
152021
The S-Curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy
A Sood, GJ Tellis
Working Paper, 2005
152005
Price of delay in Covid-19 lockdowns: Delays spike total cases, natural experiments reveal
GJ Tellis, N Sood, A Sood
USC Marshall School of Business Research Paper, 2020
112020
Client profitability of diffusion segments across countries for multi-generational innovations: The influence of firm, market, and cross-national differences
A Sood, V Kumar
Journal of International Business Studies 49, 1237-1262, 2018
72018
The S-Curve of Technological Change: Strategic Law or Self-Fulfilling Prophecy
A Sood, GJ Tellis
Marketing Science Institute Working Paper, 2005
72005
Timing market entry: the mediation effect of market potential
T Islam, N Meade, A Sood
Journal of International Marketing 30 (1), 40-54, 2022
62022
Commentaries: The Bass model: A parsimonious and accurate approach to forecasting mortality caused by COVID-19
G Allenby, L Gengler, A Sood, GJ Tellis, RS Winer
Intern. J. of Pharmaceutical and Healthcare Marketing 14 (3), 361-365, 2020
42020
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Articles 1–20