Cong Li
Cong Li
Ex-Professor of Advertising, University of Miami
Verified email at - Homepage
Cited by
Cited by
When does web-based personalization really work? The distinction between actual personalization and perceived personalization
C Li
Computers in human behavior 54, 25-33, 2016
Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?
YG Ji, C Li, M North, J Liu
Public Relations Review 43 (1), 201-210, 2017
Attracting comments: Digital engagement metrics on Facebook and financial performance
G Yoon, C Li, Y Ji, M North, C Hong, J Liu
Journal of Advertising 47 (1), 24-37, 2018
Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials
C Li
Journal of Consumer Behaviour: An International Research Review 9 (1), 32-44, 2010
Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth
J Liu, C Li, YG Ji, M North, F Yang
Computers in Human Behavior 73, 605-613, 2017
Social media usage and acculturation: A test with Hispanics in the US
C Li, WHS Tsai
Computers in Human Behavior 45, 204-212, 2015
“Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook?
C Hong, ZF Chen, C Li
Computers in Human Behavior 68, 292-299, 2017
Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms
Z Li, C Li
Computers in Human Behavior 39, 187-196, 2014
Do our Facebook friends make us feel worse? A study of social comparison and emotion
J Liu, C Li, N Carcioppolo, M North
Human Communication Research 42 (4), 619-640, 2016
Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement
K Ali, K Zain-ul-abdin, C Li, L Johns, AA Ali, N Carcioppolo
Science communication 41 (3), 314-338, 2019
Tweet or “re-tweet”? An experiment of message strategy and interactivity on Twitter
Z Li, C Li
Internet Research 24 (5), 648-667, 2014
Relationship marketing in Fortune 500 US and Chinese web sites
KE Mishra, C Li
Journal of Relationship Marketing 7 (1), 29-43, 2008
A name alone is not enough: A reexamination of web-based personalization effect
C Li, J Liu
Computers in Human Behavior 72, 132-139, 2017
To support or to boycott: a public segmentation model in corporate social advocacy
C Hong, C Li
Journal of public relations research 32 (5-6), 160-177, 2020
A tale of two social networking sites: How the use of Facebook and Renren influences Chinese consumers’ attitudes toward product packages with different cultural symbols
C Li
Computers in Human Behavior 32, 162-170, 2014
Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach
JH Liu, M North, C Li
Internet Research 27 (5), 1149-1169, 2017
Bicultural advertising and Hispanic acculturation
WHS Tsai, C Li
Hispanic Journal of Behavioral Sciences 34 (2), 305-322, 2012
The power of eWOM: A re-examination of online student evaluations of their professors
C Li, X Wang
Computers in human behavior 29 (4), 1350-1357, 2013
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
ZF Chen, C Hong, C Li
Internet research 27 (5), 1039-1057, 2017
Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency
C Li, R Meeds
American Academy of Advertising. Conference. Proceedings (Online), 93, 2007
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