| When does web-based personalization really work? The distinction between actual personalization and perceived personalization C Li Computers in human behavior 54, 25-33, 2016 | 195 | 2016 |
| Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? YG Ji, C Li, M North, J Liu Public Relations Review 43 (1), 201-210, 2017 | 168 | 2017 |
| Attracting comments: Digital engagement metrics on Facebook and financial performance G Yoon, C Li, Y Ji, M North, C Hong, J Liu Journal of Advertising 47 (1), 24-37, 2018 | 162 | 2018 |
| Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials C Li Journal of Consumer Behaviour: An International Research Review 9 (1), 32-44, 2010 | 117 | 2010 |
| Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth J Liu, C Li, YG Ji, M North, F Yang Computers in Human Behavior 73, 605-613, 2017 | 107 | 2017 |
| Social media usage and acculturation: A test with Hispanics in the US C Li, WHS Tsai Computers in Human Behavior 45, 204-212, 2015 | 100 | 2015 |
| “Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook? C Hong, ZF Chen, C Li Computers in Human Behavior 68, 292-299, 2017 | 89 | 2017 |
| Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms Z Li, C Li Computers in Human Behavior 39, 187-196, 2014 | 80 | 2014 |
| Do our Facebook friends make us feel worse? A study of social comparison and emotion J Liu, C Li, N Carcioppolo, M North Human Communication Research 42 (4), 619-640, 2016 | 73 | 2016 |
| Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement K Ali, K Zain-ul-abdin, C Li, L Johns, AA Ali, N Carcioppolo Science communication 41 (3), 314-338, 2019 | 63 | 2019 |
| Tweet or “re-tweet”? An experiment of message strategy and interactivity on Twitter Z Li, C Li Internet Research 24 (5), 648-667, 2014 | 63 | 2014 |
| Relationship marketing in Fortune 500 US and Chinese web sites KE Mishra, C Li Journal of Relationship Marketing 7 (1), 29-43, 2008 | 62 | 2008 |
| A name alone is not enough: A reexamination of web-based personalization effect C Li, J Liu Computers in Human Behavior 72, 132-139, 2017 | 57 | 2017 |
| To support or to boycott: a public segmentation model in corporate social advocacy C Hong, C Li Journal of public relations research 32 (5-6), 160-177, 2020 | 45 | 2020 |
| A tale of two social networking sites: How the use of Facebook and Renren influences Chinese consumers’ attitudes toward product packages with different cultural symbols C Li Computers in Human Behavior 32, 162-170, 2014 | 45 | 2014 |
| Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach JH Liu, M North, C Li Internet Research 27 (5), 1149-1169, 2017 | 44 | 2017 |
| Bicultural advertising and Hispanic acculturation WHS Tsai, C Li Hispanic Journal of Behavioral Sciences 34 (2), 305-322, 2012 | 43 | 2012 |
| The power of eWOM: A re-examination of online student evaluations of their professors C Li, X Wang Computers in human behavior 29 (4), 1350-1357, 2013 | 42 | 2013 |
| The joint effect of association-based corporate posting strategy and eWOM comment valence on social media ZF Chen, C Hong, C Li Internet research 27 (5), 1039-1057, 2017 | 37 | 2017 |
| Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency C Li, R Meeds American Academy of Advertising. Conference. Proceedings (Online), 93, 2007 | 34 | 2007 |
Jiangmeng (Helen) LiuAssistant Professor of Communication, Seattle UniversityVerified email at seattleu.edu
