| Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019 | 138 | 2019 |
| An exploratory investigation of shopper behaviour in an immersive virtual reality store A Schnack, MJ Wright, JL Holdershaw Journal of Consumer Behaviour 19 (2), 182-195, 2020 | 57 | 2020 |
| Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments A Schnack, MJ Wright, J Elms Journal of Retailing and Consumer Services 61, 102581, 2021 | 43 | 2021 |
| Does the locomotion technique matter in an immersive virtual store environment?–Comparing motion-tracked walking and instant teleportation A Schnack, MJ Wright, JL Holdershaw Journal of Retailing and Consumer Services 58, 102266, 2021 | 25 | 2021 |
| Assessing telepresence, social presence and stress response in a virtual reality store Y Zhao, N Baghaei, A Schnack, L Stemmet 2021 IEEE International Symposium on Mixed and Augmented Reality Adjunct …, 2021 | 10 | 2021 |
| In this together: the long-term effect of a collective crisis on the retail and service sector C Ferraro, S Sands, A Schnack, J Elms, CL Campbell Journal of Services Marketing 36 (4), 550-562, 2022 | 7 | 2022 |
| Virtual reality stores: Studies on shopper perceptions and behaviors Y Zhao, A Schnack, A Mathrani, A Erensoy, V Chitale, N Baghaei 2022 IEEE Asia-Pacific Conference on Computer Science and Data Engineering …, 2022 | 2 | 2022 |
| Introducing Shopper Avatars in a Virtual Reality Store A Schnack, Y Zhao, N Baghaei 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and …, 2023 | 1 | 2023 |
| Is it worthwhile going immersive?: evaluating the performance of virtual simulated stores for shopper research: a thesis presented in partial fulfilment of the requirements for … A Schnack Massey University, 2020 | 1 | 2020 |
| BETTER SAFE THAN SORRY–IMPORTANCE OF HEALTH SAFETY MEASURES IN INTERNATIONAL RETAILING S Amsl, A Schnack, C Teller, RGV Menon, J Elms Colloquium on European Research in Retailing, 26, 2023 | | 2023 |
| Comparing Customer Behaviours: Immersive Virtual Reality Store Experiences versus Web and Physical Store Experiences A Erensoy, A Mathrani, A Schnack, Y Zhao, VS Chitale, N Baghaei 2022 IEEE Asia-Pacific Conference on Computer Science and Data Engineering …, 2022 | | 2022 |
| Virtual shopping simulation: Consumer knowledge of country of origin J Holdershaw, A Schnack, M Wright ANZMAC Proceedings, 118-121, 2018 | | 2018 |
| Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the Future of Market Research A Schnack, M Wright, J Holdershaw ANZMAC Proceedings, 175-181, 2016 | | 2016 |
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
