The typical products within food “glocalisation” The makings of a twenty‐first‐century industry A Mattiacci, C Vignali British Food Journal 106 (10/11), 703-713, 2004 | 57 | 2004 |
Marketing Il management orientato al mercato A Mattiacci, A Pastore Hoepli, 2021 | 55 | 2021 |
Il marketing strategico dei business di nicchia A Mattiacci Cedam, 2000 | 55 | 2000 |
La gestione dei beni artistici e culturali nell'ottica del mercato A Mattiacci Guerini e Associati, 1998 | 55 | 1998 |
Big data visualisation, geographic information systems and decision making in healthcare management A Chinnaswamy, A Papa, L Dezi, A Mattiacci Management Decision 57 (8), 1937-1959, 2019 | 49 | 2019 |
Brunello di Montalcino: how a typical wine could revive a poor country‐village A Mattiacci, V Zampi British Food Journal 106 (10/11), 767-778, 2004 | 41 | 2004 |
Il marketing consumer-based. Il modello della product offering A Mattiacci Cedam, 2003 | 31 | 2003 |
NICCHIA E COMPETITIVITA' A Mattiacci Carocci, 2008 | 30 | 2008 |
Entrepreneurial settings within global family firms: research perspectives from cross-cultural knowledge management studies V Scuotto, MD Giudice, N Holden, A Mattiacci European Journal of International Management 11 (4), 469-489, 2017 | 29 | 2017 |
Lo sviluppo del marketing nella pmi: Riflessioni a margine di un'esperienza d'impresa A Mattiacci, F Ceccotti Micro & Macro Marketing 14 (1), 65-106, 2005 | 29 | 2005 |
Il vino come prodotto cognitivo: indagine esplorativa sui comportamenti giovanili A Mattiacci, F Ceccotti, V De Martino 5th International Congress Marketing Trends, 2006 | 23 | 2006 |
Social networks feed the food supplements shadow market F Sfodera, A Mattiacci, C Nosi, I Mingo British Food Journal 122 (5), 1531-1548, 2020 | 16 | 2020 |
Strategie emergenti nel business vitivinicolo: un’analisi comparata tra Australia e Italia L Zanni, A Mattiacci, C Nosi Ciappei C.(a cura di), La valorizzazione economica delle tipicità locali tra …, 2006 | 16 | 2006 |
Application of neuro-marketing techniques to the wine tasting experience M Caratù, P Cherubino, A Mattiacci Proceedings of the 11th annual conference of the euromed academy of business, 2018 | 15 | 2018 |
Il wine marketing nell'esperienza di una media impresa leader: Banfi di Montalcino A Mattiacci, R Maralli Mercati e Competitività, 2007 | 14 | 2007 |
Tv brand. La rivoluzione del marketing televisivo A Mattiacci, A Militi Tv brand. La rivoluzione del marketing televisivo, 2011 | 13 | 2011 |
Wine business in Tuscany: evidence on entrepreneurial models and local systems A Mattiacci, C Nosi, L Zanni 3rd International Wine Business Research Conference, Montpellier, 2006 | 13 | 2006 |
Marketing geographical indication products in the digital age: a holistic perspective C Bartoli, E Bonetti, A Mattiacci British Food Journal 124 (9), 2857-2876, 2022 | 12 | 2022 |
Online wine ecosystem: the digital narrative of Sangiovese C Nosi, A Mattiacci, F Sfodera British Food Journal 121 (11), 2683-2695, 2019 | 10 | 2019 |
21 Italian SME international strategies: state of the art and some empirical evidences1 A Mattiacci, C Simoni, L Zanni Handbook of Research on European Business and Entrepreneurship, 337, 2008 | 10 | 2008 |