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| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 718 | 2011 |
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| The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 520 | 2005 |
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| Relationship between generic strategies, competitive advantage and organizational performance: an empirical analysis S Yamin, A Gunasekaran, FT Mavondo Technovation 19 (8), 507-518, 1999 | 455 | 1999 |
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| Structural equation modeling: Critical issues and new developments Y Reisinger, F Mavondo Journal of travel & tourism marketing 21 (4), 41-71, 2007 | 406 | 2007 |
| The satisfaction–place attachment relationship: Potential mediators and moderators H Ramkissoon, FT Mavondo Journal of Business Research 68 (12), 2593-2602, 2015 | 357 | 2015 |
| Psychic distance and the performance of international retailers–a suggested theoretical framework J Evans, A Treadgold, FT Mavondo International marketing review 17 (4/5), 373-391, 2000 | 353 | 2000 |
| Capabilities, innovation and competitive advantage J Weerawardena, FT Mavondo Industrial Marketing Management 40 (8), 1220-1223, 2011 | 339 | 2011 |
| Psychic distance: antecedents, retail strategy implications, and performance outcomes J Evans, FT Mavondo, K Bridson Journal of international marketing 16 (2), 32-63, 2008 | 321 | 2008 |
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| Organisational capabilities: antecedents and implications for customer value HN Nasution, FT Mavondo European Journal of marketing 42 (3/4), 477-501, 2008 | 287 | 2008 |
| Authenticity: The link between destination image and place attachment Y Jiang, H Ramkissoon, FT Mavondo, S Feng Journal of Hospitality Marketing & Management 26 (2), 105-124, 2017 | 284 | 2017 |
| Tourism destination attractiveness: Attractions, facilities, and people as predictors S Vengesayi, FT Mavondo, Y Reisinger Tourism Analysis 14 (5), 621-636, 2009 | 271 | 2009 |
