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Joseph T Yun
Joseph T Yun
AI and Innovation Architect and Research Professor of ECE
Verified email at pitt.edu - Homepage
Title
Cited by
Cited by
Year
Challenges and future directions of computational advertising measurement systems
JT Yun, CM Segijn, S Pearson, EC Malthouse, JA Konstan, V Shankar
Journal of Advertising 49 (4), 446-458, 2020
632020
Are we who we follow? Computationally analyzing human personality and brand following on Twitter
JT Yun, U Pamuksuz, BRL Duff
International Journal of Advertising 38 (5), 776-795, 2019
392019
A brand-new look at you: Predicting brand personality in social media networks with machine learning
U Pamuksuz, JT Yun, A Humphreys
Journal of Interactive Marketing 56 (1), 1-15, 2021
342021
Computationally analyzing social media text for topics: A primer for advertising researchers
JT Yun, BRL Duff, PT Vargas, H Sundaram, I Himelboim
Journal of Interactive Advertising 20 (1), 47-59, 2020
292020
Can we find the right balance in cause-related marketing? Analyzing the boundaries of balance theory in evaluating brand-cause partnerships
JT Yun, BRL Duff, P Vargas
American Academy of Advertising. Conference. Proceedings (Online), 39-39, 2018
162018
Is utilizing themes an effective scheme? Choice overload and categorization effects within an extensive online choice environment
JT Yun, BRL Duff
Computers in Human Behavior 74, 205-214, 2017
142017
Building the future of digital advertising one block at a time: How blockchain technology can change advertising practice and research
JT Yun, J Strycharz
Journal of Current Issues & Research in Advertising 44 (1), 24-37, 2023
132023
The Social Media Macroscope: A science gateway for research using social media data
JT Yun, N Vance, C Wang, L Marini, J Troy, C Donelson, CL Chin, ...
Future Generation Computer Systems 111, 819-828, 2020
132020
Food parenting topics in social media posts: Development of a coding system, examination of frequency of food parenting concepts, and comparison across Reddit and Facebook
C Sutter, GV Pham, JT Yun, K Narang, H Sundaram, BH Fiese
Appetite 161, 105137, 2021
92021
Social Media Intelligence and Learning Environment: an Open Source Framework for Social Media Data Collection, Analysis and Curation
C Wang, L Marini, CL Chin, N Vance, C Donelson, JT Yun
2019 15th International Conference on eScience (eScience), 252-261, 2019
52019
Consumers as data profiles: What companies see in the social you
JT Yun, BRL Duff
Social Media: A Reference Handbook, 155-161, 2017
52017
The Presentation of Self in Virtual Life: Disinformation Warnings and the Spread of Misinformation Regarding COVID-19
KT Leicht, J Yun, B Houston, L Auvil, E Bracht
RSF: The Russell Sage Foundation Journal of the Social Sciences 8 (8), 52-68, 2022
42022
Illinois Social Media Macroscope
JT Yun, W Chen, J Troy, NP Vance, M Luigi
32018
Future-generation personality prediction from digital footprints
Y Mehta, C Stachl, K Markov, JT Yun, BW Schuller
Future Generation Computer Systems 136, 322-325, 2022
22022
The Social Media Macroscope
JT Yun, N Vance, C Wang, J Troy, L Marini, R Booth, T Nelson, A Hetrick, ...
Gateways 2018, 2018
22018
Analyzing the boundaries of balance theory in evaluating cause-related marketing compatibility
JT Yun
University of Illinois at Urbana-Champaign, 2018
22018
Using a Machine Learning Methodology to Analyze Reddit Posts regarding Child Feeding Information
C Donelson, C Sutter, GV Pham, K Narang, C Wang, JT Yun
Journal of Child and Family Studies 30, 1290-1298, 2021
12021
Accessing and handling social media data
J Yun, N Vance
2016
What's a better category? shavers or father's day gifts?
J Yun
Proceedings of the 33rd Annual International Conference on the Design of …, 2015
2015
The effects of thematic versus taxonomic categorization on choice overload when choosing university classes
J Yun
University of Illinois at Urbana-Champaign, 2014
2014
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Articles 1–20