| Effective category management depends on the role of the category☆ SK Dhar, SJ Hoch, N Kumar Journal of Retailing 77 (2), 165-184, 2001 | 504 | 2001 |
| On manufacturers complementing the traditional retail channel with a direct online channel N Kumar, R Ruan Quantitative Marketing and Economics 4 (3), 289-323, 2006 | 294 | 2006 |
| On customized goods, standard goods, and competition NB Syam, N Kumar Marketing Science 25 (5), 525-537, 2006 | 156 | 2006 |
| Effectiveness of trade promotions: Analyzing the determinants of retail pass through N Kumar, S Rajiv, A Jeuland Marketing Science 20 (4), 382-404, 2001 | 121 | 2001 |
| Pricing Models for Online Advertising: CPM vs. CPC K Asdemir, N Kumar, VS Jacob Information Systems Research 23 (3-Part-1), 804-822, 2012 | 106 | 2012 |
| Private label vendor selection in a supply chain: Quality and clientele effects N Kumar, S Radhakrishnan, RC Rao Journal of Retailing 86 (2), 148-158, 2010 | 75 | 2010 |
| Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing N Kumar, R Rao Marketing Science 25 (2), 188-199, 2006 | 50 | 2006 |
| Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End SM Shugan, J Moon, Q Shi, NS Kumar Marketing Science, 2016 | 46 | 2016 |
| Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End SM Shugan, J Moon, N Shi, Qiaoni and Kumar Marketing Science 36 (1), 2016 | 46 | 2016 |
| Consumer Stockpiling and Competitive Promotional Strategies M Gangwar, N Kumar, RC Rao Marketing Science 33 (1), 94-113, 2014 | 36 | 2014 |
| Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior JPRV Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim ... Customer Needs and Solutions 5, 107-120, 2018 | 34 | 2018 |
| Content Provision Strategies in the Presence of Content Piracy M Johar, N Kumar, V Mookerjee Information Systems Research 23 (3-Part-2), 960-975, 2012 | 34 | 2012 |
| Price-Matching Guarantee with Endogeneized Consumer Search J Jiang, N Kumar, B Ratchford Available at SSRN 1630026, 2010 | 34* | 2010 |
| Price competition with repeat, loyal buyers ET Anderson, N Kumar Quantitative Marketing and Economics 5 (4), 333-359, 2007 | 31 | 2007 |
| Price Matching Guarantees with Endogenous Consumer Search JT Jiang, BT Kumar, Nanda S. and Ratchford Management Science 63 (10), 2017 | 30 | 2017 |
| Price-Matching Guarantees with Endogenous Consumer Search J Jiang, N Kumar, BT Ratchford | 30* | |
| On strategic pricing and complementing the retail channel with a direct Internet channel N Kumar, R Ruan University of Texas at Dallas, working paper, som. utdallas. edu/faculty …, 2002 | 27 | 2002 |
| Effect of loyalty card programs on supermarket prices N Kumar, R Rao working paper, 2003 | 8 | 2003 |
| Internet advertising pricing models K Asdemir, N Kumar, V Jacob Technique report, School of Management, The University of Texas at Dallas, 2002 | 5 | 2002 |
| Competitive Dynamics of Price Promotions E Anderson, N Kumar, S Rajiv Working Paper, 2001 | 3 | 2001 |
Vijay MookerjeeProfessor of Information Systems, University of Texas at DallasVerified email at utdallas.edu
Vijay MookerjeeProfessor of Information Systems, University of Texas at DallasVerified email at utdallas.edu