| Are you" in" or are you" out"?: Impact of FoMO (Fear of Missing Out) on Generation Z's Masstigebrand Apparel Consumption. CMC Saavedra, RA Bautista Jr Asia-Pacific Social Science Review 20 (2), 2020 | 31 | 2020 |
| Does altruism affect purchase intent of green products? A moderated mediation analysis R Bautista, R Dui, LS Jeong, MP Paredes Asia-Pacific Social Science Review 20 (1), 159-170, 2020 | 27 | 2020 |
| Green behavior and generation: A multi-group analysis using structural equation modeling RA Bautista Asia-Pacific Social Science Review 19 (1), 1-16, 2019 | 17 | 2019 |
| An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing: the case of India and the Philippines S Pandey, D Chawla, LS Jeong, R Bautista Jr, JE Santos Global Business Review 23 (5), 1252-1272, 2022 | 13 | 2022 |
| Adherence to quarantine protocols to prevent the spread of COVID-19: the mediating effect of intrinsic and extrinsic motivations L Suplico-Jeong, RA Bautista Jr, NB Guillen Jr, NS Murad Asian Education and Development Studies 11 (2), 366-379, 2021 | 12 | 2021 |
| Japanese and Filipino college students as consumers: Does country of origin affect their purchase intent JR Bautista, T Osaki, LS Jeong DLSU Business & Economics Review 29 (2), 104-116, 2020 | 8 | 2020 |
| Will Cause-Related Marketing Affect the American and Filipino College Students' Purchase Intention? R Bautista Jr, LS Jeong, S Pandey Asia-Pacific Social Science Review 20 (4), 2020 | 5 | 2020 |
| Promoting lifelong learning: what marketers can learn from social capital theory RA Mones, RA Bautista, MR Rola Niigata, Japan, 124, 2015 | 4 | 2015 |
| Relationship intention and length of customer–firm associations in two emerging markets P Mostert, D Steyn, R Bautista Jr Services Marketing Quarterly 39 (3), 175-192, 2018 | 3 | 2018 |
| Factors Affecting the Students' Re-Use of the Electronic Learning System (ELS). R Bautista Jr, LS Jeong, C Saavedra, J Sy-Changco Asia-Pacific Social Science Review 21 (3), 2021 | 2 | 2021 |
| Know Your Customers: How Generations X and Y Perceive Mobile Payment. S Valencia, R Bautista Jr, LS Jeong DLSU Business & Economics Review 31 (1), 2021 | 2 | 2021 |
| Examining Volunteering Behavior of Filipino Youth during COVID-19 Pandemic using an Extended Theory of Planned Behavior RA Bautista Jr, CJA Ballada, JS Rabo Prediction Model of Sustainability Practices on the Financial Performance of …, 2021 | 2 | 2021 |
| The moderating effect of media exposure on the purchase intention of generic drugs: An application of the theory of planned behavior RA Bautista, B Ranola, E Macomb Asia Pacific Business &, 2017 | 2 | 2017 |
| The moderating effect of fair trade on the relationship between social capital, subjective well-being and quality of life R Bautista, J Amora, R Anicete, B Estepa, F Alversado Journal of Catholic social thought 13 (1), 145-157, 2016 | 2 | 2016 |
| Does the Organizer’s Reputation Affect Exhibitors’ Satisfaction? LS Jeong, R Bautista Jr, C Saavedra DLSU Business & Economics Review 30 (1), 80-89, 2020 | 1 | 2020 |
| Dynamics of Social Capital Among Fair Trade and Non-Fair Trade Coffee Farmers RA Bautista Jr DLSU Business & Economics Review 28 (1), 97-109, 2018 | 1 | 2018 |
| Do Generations Matter? The Moderating Role of Media in Adherence to COVID-19 Quarantine Protocol LS Jeong, R Bautista Jr, NB Guillen Jr, S Oluyinka DLSU Business & Economics Review 33 (2), 35-46, 2024 | | 2024 |
| Advertising creativity: Its influence on media response states towards the Hierarchy of effects MPL Paredes, RA Bautista, RP Dui Heliyon 9 (9), 2023 | | 2023 |
| Does media affect adherence to COVID-19 quarantine protocols? R Bautista Jr, L Suplico-Jeong, NS Murad, N Guillen Jr DLSU Business & Economics Review 32 (1), 2022 | | 2022 |
| The Influence of Green Marketing on Brand Affinity of Select Coffee Shops: A Moderated Mediation Analysis F Santos, K Taton, N Jadaone, D Azores, R Bautista Jr, BL Encarnacion | | 2022 |
