| Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? YG Ji, C Li, M North, J Liu Public Relations Review 43 (1), 201-210, 2017 | 190 | 2017 |
| Attracting comments: digital engagement metrics on Facebook and financial performance G Yoon, C Li, Y Ji, M North, C Hong, J Liu Journal of Advertising 47 (1), 24-37, 2018 | 188 | 2018 |
| Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth J Liu, C Li, YG Ji, M North, F Yang Computers in Human Behavior 73, 605-613, 2017 | 111 | 2017 |
| Do our Facebook friends make us feel worse? A study of social comparison and emotion J Liu, C Li, N Carcioppolo, M North Human Communication Research 42 (4), 619-640, 2016 | 77 | 2016 |
| A name alone is not enough: A reexamination of web-based personalization effect C Li, J Liu Computers in Human Behavior 72, 132-139, 2017 | 63 | 2017 |
| Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach JH Liu, M North, C Li Internet Research, 2017 | 53 | 2017 |
| Effects of using social networking sites in different languages: Does Spanish or English make a difference? C Li, J Liu Computers in Human Behavior 74, 257-264, 2017 | 16 | 2017 |
| The Effect of Preference Stability and Extremity on Personalized Advertising C Li, J Liu, C Hong Journalism & Mass Communication Quarterly 96 (2), 406-427, 2019 | 14 | 2019 |
| Need for control may motivate consumers to approach digital products: A social media advertising study L Wu, J Liu Electronic Commerce Research 21 (4), 1031-1054, 2021 | 13 | 2021 |
| Understanding the landscape and propagation of COVID-19 misinformation and its correction on Sina Weibo Q Yang, Z Luo, M Li, J Liu Global Health Promotion 29 (1), 44-52, 2022 | 11 | 2022 |
| Association between social network sites use and mental illness: A meta-analysis Q Yang, J Liu, J Rui Cyberpsychology: Journal of Psychosocial Research on Cyberspace 16 (1), 2022 | 10 | 2022 |
| CEO as “Chief Crisis Officer” under COVID-19: A Content Analysis of CEO Open Letters Using Structural Topic Modeling J Liu, C Hong, B Yook International Journal of Strategic Communication 16 (3), 444-468, 2022 | 9 | 2022 |
| Microblogging use by the chinese government J Liu University of Miami, 2013 | 8 | 2013 |
| Using Twitter for crisis communication: A content analysis of Fortune 500 companies M North, C Li, J Liu, YG Ji Social Media and Crisis Communication, 197-208, 2017 | 5 | 2017 |
| When going silent may be more productive: Exploring fan resistance on Twitter to the Baltimore Ravens live-tweeting the Ray Rice press conference J Sanderson, K Freberg Public Relations and Participatory Culture, 250-262, 2016 | 4 | 2016 |
| Does Being an Expert Make You More Negative? An Investigation of Subjective Expertise and Electronic Word-of-Mouth Communication J Liu University of Miami, 2017 | | 2017 |
| An analysis of how Fortune 500 companies respond to users replying to company tweets M North, C Li, J Liu Innovative Marketing 13 (4), 17-24, 2017 | | 2017 |
| Health Means Different across Cultures: A Multilevel Model Analyzing Health Status, Social Capital, Life Satisfaction and Happiness Using World Values Survey QC Yang, JH Liu–j | | |
