| Corporate reputation and customer brand switching behavior in Sri Lankan telecommunication industry S Jayawickramarathna University of Kelaniya, 2014 | 12 | 2014 |
| Consumer resource integration in the subsistence marketplace: A comparative study of urban and rural consumers W Jayawickramarathna, R Mulye, K Rahman, T Fry Journal of Consumer Affairs 55 (2), 715-733, 2021 | 5 | 2021 |
| Profitability in rural bottom of the pyramid (BoP) markets from a business perspective: evidence from Sri Lanka W Jayawickramarathna, K Rahman, R Mulye, T Fry Bottom of the pyramid marketing: making, shaping and developing BoP markets …, 2018 | 3 | 2018 |
| Influence of Social Media on Purchasing Behavior–With Special Reference to Facebook Users PMP Fernando, S Jayawickramarathne Faculty of Commerce and Management Studies, University of Kelaniya, 2011 | 2 | 2011 |
| An organisational and consumer perspective on bottom of the pyramid (BOP) markets W Jayawickramarathna RMIT University, 2018 | | 2018 |
| Serving Poor beyond Corporate Social Responsibility (CSR): A Win-Win Business Model in Bottom of Pyramid (BOP) Market in Sri Lanka W Jayawickramarathna, R Mulye, K Rahman, T Fry | | 2018 |
| A STAKEHOLDER PERSPECTIVE OF MARKETING AT THE BOTTOM OF THE PYRAMID (BOP) MARKET IN SRI LANKA. W Jayawickramarathna, K Rahman, R Mulye Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017 | | 2017 |
| Impact of corporate reputation on customer brand switching behavior: with special refernce to Sri Lankan telecommunication industry SGW Jayawickramarathna | | 2014 |
